TikTok has put out a statement on the new viral challenge that has hit the platform in recent days.
“The milk crate challenge” is the latest craze to make its way around social media, with the viral stunt involving people attempting to walk across various stacked milk crates.
A spokesperson for TikTok in a statement to The Independent addressed the viral “Milk Crate Challenge” and said that the social media platform will be removing videos of it as it “glorifies unsafe acts”.
“TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content,” the social media platform said in the statement. “We encourage everyone to exercise caution in their behavior whether online or off.”
Many videos in the challenge end in failure, as people dangerously tumble to the ground, often bringing the milk crates with them and while it is yet to formally record any major or fatal injuries, there have been people who have come out with bruises and scratches.
As of Wednesday 25th August, the app had removed the hashtag #milkcratechallenge from the platform, with a search coming up with the statement: “This phrase may be associated with behaviour or content that violates our guidelines. Promoting a safe and positive experience is TikTok’s top priority.”