If one of the strategies for getting traffic to your website or any platform you have is sharing links of your content on WhatsApp, you are doing the right thing.
With how many people stay glued to their WhatsApp checking various messages, the chances of them seeing your links and clicking to read is high.
Not only can you send to your contacts and others, but you can also reach many on their numbers directly and they can be reached through various groups they belong to.
There is however need to be strategic and be cautious of how you go about sharing your links to avoid being ignored, muted, removed from groups and not getting your expected traffic.
Here are what I suggest you consider:
Avoid indiscriminate sharing
The temptation is to just share your links indiscriminately as often as you have new content to as many contacts and groups.
People will soon get tired of your links and start ignoring them when they get too many.
Limit them to a particular time of the day except they are really breaking news people will be eager to read and will appreciate your sharing them.
Don’t add people you don’t know
Don’t add people to groups for your links and newsletters if you don’t know them somehow.
The best practice is to add people who you know and will not object to or have their approval to add them. Have a description of the group before adding people and not wait for them to start asking what the group is about before apologising and explaining. Some would have removed themselves before you do.
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Know the rules governing groups
Every group has its dos and don’ts. Know the rules before you start sharing your links on them. News and general links may not be allowed to avoid having too many. You will be lucky if you are warned in some groups. In others, you will be removed immediately. Some angry members may not be polite in reprimanding you for violating the house rule.
Share relevant links to each group
Share relevant links to each group’s focus to ensure people click them. Instead of sharing every link, you can share the ones that are relevant to each group and add an explanation of why members should read or quotes. If the group is meant for education issues, share only education content links which interested persons will eagerly click and even thank you for doing so.
Use Invite option
Use the invite option to give people the option of joining your group or not. Instead of indiscriminately adding people to groups they may not be interested send them links to join.
Verify what you share
Before sharing your link or any other one, be sure that they are true and avoid sharing false information that can make people abuse you or be removed from groups you really want to remain in.
Don’t jeopardise your reputation by sharing content you have not fact-checked. You are as guilty of the originators of false publications if you share them.
Have original content
Instead of sharing other people’s content or messages always, create yours and make them relevant to and timely.