Efe Omorogbe’s Now Muzik has confirmed that it has been granted the Right of Attorney by the family of late Olanrewaju Fasasi aka Sound Sultan to manage his assets and legacy.
According to a recent statement from Now Muzik, preparatory work has commenced in key areas of Sound Sultan’s interest including music, theatre, television, film, fashion, basketball, live events.
In the same vein, a Sound Sultan Prize for Social Impact is also being instituted.
Now Mizuk Founder/CEO, Efe Omorogbe states, “The confidence reposed on Now Muzik to handle the business and legacy of this exceptional entertainer and Nigerian by the estate is a compliment of the highest order and we are determined to deliver on their expectations.
Success in the venture has far-reaching ramifications for the Sound Sultan estate and those of many departed legends whose legacies have not been effectively monetized thus far.’’
Lending credence to the decision by the Fasasi family, Sound Sultan’s elder brother, Baba Dee expressed delight with the development.
“Sultan’s legacy continues and we appreciate the opportunity to further the work he did while he was here with us; not just in making the fans happy, but also in impacting positively on young Nigerians; and the creative community from music to film and sports’’
“In a bid to ensure that Sound Sultan’s assets are effectively managed, promoted and exploited to the benefit of his family, fans and other stakeholders, we are excited to partner with Now Muzik to represent the Sultan brand. We have confidence in their expertise, professionalism and commitment to work with Naija Ninja toward achieving our set targets.”