Firm Unveils Erica As ‘Sparkle Queen’

SW Nigeria has unveiled Erica Nlewedim as “Sparkle Queen.”


Erica will take her place amongst SW Nigeria’s diverse and influential portfolio of personalities which includes the likes of Nancy Isime, Tomike Adeoye, and Anita Okoye.

Over 125 years, Swarovski has globally aligned itself with promoting the wellbeing, development and creativity of women through strategic partnerships and initiatives. SW Nigeria has proven to be a pioneering brand by continuously setting the standard through collaborative, fruitful and meaningful relationships with its influencers.

Erica was unveiled through an inclusive Meet and Greet activation at SW Nigeria’s flagship store in Ikeja City Mall at the weekend. The Swarovski team was conscious to make the event Covid-19 compliant, distributing numerous face masks and bottles of hand sanitizer. This event is a further testament to the brand’s commitment to supporting women by creating unique networking opportunities and unforgettable experiences driven by an electrifying ambience.

Speaking on the new signing, Jennifer Obayuwana, Executive Director of Polo Luxury Group said “Erica is the perfect addition to the SW Nigeria family. She is proof that you can achieve your dreams with dedication and hard work and we know that she is going to have an outstanding impact on the brand.”

Also speaking on the new signing, Sparkle Queen, Erica Ngozi Nlewedim said “I feel so excited and honoured to be onboarded as the new Sparkle Queen for SW Nigeria. This is like a dream come true for me and the brand also speaks so much to my personality. I hope to make the brand proud as their ambassador, grow their share of voice in Nigeria using my platform as well as pull customers who are able to patronise the brand.”

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