Every woman should get a fitting consultation before buying a bra so that they can get their correct size and avoid many health challenges, Mrs. Aderonke Olamilokum has admonished.
Mrs. Olamilekan, who recently launched ‘intimately mine’ – a special lingerie collection for women, reiterated the importance of wearing the right bra size to boost confidence and avoid health challenges.
According to her, the female body changes a lot, due to many reasons, so it is advisable to get a fitting consultation at least every six months to one year.
She said: “Every woman must get a consultation before getting a bra. As women, our body changes a lot, due to many reasons – pregnancy, childbirth, age, menstrual cycle, you could be losing or adding weight -and it will affect every part of the body, so it’s advisable that you get measured every six months to one year.”
On her motive for establishing the brand, she said: “I was inspired to start this project a few years ago after taking a trip to Atlanta Georgia, U.S.A, and toured where Coca-cola began. I got inspired to start a brand of my own with a stellar product.
“I am able to relate to having a bra brand because I struggled as a teenager to get my perfect bra size; I wore the wrong bra size all along, and so I said to myself that I must do something to help women to wear the correct bra size, and to correct the statistics that about 80 per cent of women go around wearing the wrong bra size.
“At intimately mine, We use the modern measuring method of Fit by Sight (FBS), using certain parameters, to get the perfect fit bra, rather than the measuring tape which is obsolete. This service is online for a fee, and it is for those who want to have a more personalised consultation and a one-on-one bra fitting. We also have the bra calculator chart for those customers who would rather just order on the go.
“This brand is unique because I personally went to do my research as I wanted something that would last; I wanted quality over quantity. I checked out the process and materials used by myself before getting here today.
“We have six designs in the brand presently, though five – Asake, Akanke, Anike, Adunni, Agbeke – were unveiled. This is because the sixth – Ajoke – is a limited edition. Agbeke is for the full busted woman.”
The bra designs have core traditional names, and Mrs. Olamilekan has this to say “I am a proud Nigerian, and though I went abroad to source materials, I am still very proud of my heritage. So I chose these very traditional names because I wanted them to resonate with the home front. Anywhere they hear the names, and maybe google it, they are quick to know where the bra comes from.”